Sirona Urban Sirona Urban

We are Sirona Urban.

Since our founding in 2010, we have grown to become one of WA’s leading real estate developers.

We have left our mark on some of the state’s most iconic projects, including major mixed-use developments incorporating residential, retail, commercial office spaces and hotels. We have also been influential change-makers in the urban renewal of Fremantle, bringing to life a new metropolitan vision for Perth’s historic port city. Building on these successes, Sirona is well positioned to continue to deliver an exciting mix of built form projects across Western Australia.

Sirona’s enviable track record is founded on a unique combination of project ideation, exceptional delivery and large-scale construction. Each of our projects is informed by decades of experience in major Australian and international markets. This expertise allows us to develop even the most complex projects, earning us a reputation as specialists in visionary, one-of-a-kind developments.

Our approach combines this track record with the best people in the industry. Sirona Urban is distinguished by long-standing relationships with the pinnacle of Australian talent in design, town planning and construction.

Our Team

Creative thinking, problem solving and collaboration are our DNA at Sirona Urban. Meet the team that make it all happen.

Matthew McNeilly

FOUNDER & MANAGING DIRECTOR

Matthew brings over 30 years of experience to his role leading Sirona Urban.

Matthew’s vision guides the company’s strategy and direction. As Managing Director, he brings the creative drive to capitalise on real estate opportunities and realise Sirona’s biggest success stories. Matthew also manages the performance of the firm’s real estate business and investments, along with Sirona’s capital partnerships.

Prior to founding Sirona Urban, Matthew spent 15 years in real estate investment banking, and he has been an executive director to the manager and trustee companies of numerous property investment entities. His leadership of Sirona is informed by a background in roles partnering government, banks, not-for-profit entities and corporations.

Jeff Holloway

DIRECTOR

Jeff’s career spans over 40 years of delivering developments in Australia. He has overseen the development and construction of more than 60 projects, with a combined area of over 1.25 million sqm.

Jeff’s expertise allows Sirona to deliver on our most ambitious projects. With comprehensive experience across commercial, residential and industrial property, his insight guides each project from initiation through to completion. Jeff’s understanding of major construction projects in the Australian context has earned Sirona a reputation for exceptional development and project management.

Prior to his role at Sirona Urban, Jeff held senior positions with Brookfield Multiplex and Lendlease.

Sally Ockenden

PROJECT DIRECTOR

With 20 years experience in large corporates across finance, project leadership and strategy, Sally brings a wealth of cross sector property experience to her role at Sirona Urban.

Having worked on projects in Sydney and Perth, Sally has cultivated an understanding of the full property lifecycle for retail, residential, and commercial development. With both creative and financial aptitude and a strategic approach to property, Sally focusses on achieving de-risked and controlled delivery, financial outperformance and an enduring customer led product outcome for all her projects.

Some of Sally’s project highlights include; Galleria Shopping Centre, DFO Perth Airport, Claremont Quarter and Residences and the Jones Bay Wharf Heritage precinct.

Leon Stojmenov

DEVELOPMENT MANAGER

Leon brings over 15 years of corporate finance and property experience to Sirona which has seen the delivery of several retail and civil projects across Western Australia and South Australia.

Leon’s first 7 years comprised of a mix of corporate valuation experience and the commercial management of property portfolios, including asset valuations, asset planning and development analysis.

Prior to Sirona Urban, Leon worked at Vicinity Centres from 2013 through to 2021 and was involved in site acquisitions, project planning and delivery.

Bianca Robortaccio

PLACE, INNOVATION & MARKETING MANAGER

With over 10 years experience in brand-building roles within Retail & FMCG, Bianca has had an exciting career across Buying, Marketing and Merchandise Planning.

After moving to Perth from Melbourne, Bianca took a liking to the unique architectural and cultural landscape in Perth, developing an interest in the Property industry and the endless opportunities that came with it.

Bianca is passionate about creating thriving places that are made to be enjoyed, made for the community and made to be lived in.

Prior to joining Sirona Urban, Bianca held roles at MECCA Brands and Carlton & United Breweries.

Tess Nguyen

BUSINESS MANAGER

With a background in recruitment and specialist in executive support, Tess brings over 10 years of experience to her role at Sirona Urban.

As a natural people person, Tess has gained experience across a variety of industries including hotels, events and hospitality. Her expertise in administrative support has been built upon a foundation of customer service, most notably during her 10 year career at Crown Perth.

Prior to that, it was Tess’ love of travel that took her to London where she held roles at Farfetch and Hackney Council.

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