Sirona Urban Sirona Urban

We are Sirona Urban.

Since our founding in 2010, we have grown to become one of WA’s leading real estate developers.

We have left our mark on some of the state’s most iconic projects, including major mixed-use developments incorporating residential, retail, commercial office spaces and hotels. We have also been influential change-makers in the urban regeneration of Fremantle, bringing to life a new metropolitan vision for Perth’s historic port city. Building on these successes, Sirona is well positioned to continue to deliver an exciting mix of built form projects across Western Australia.

Sirona’s enviable track record is founded on a unique combination of project ideation, exceptional delivery and large-scale construction. Each of our projects is informed by decades of experience in major Australian and international markets. This expertise allows us to develop even the most complex projects, earning us a reputation as specialists in visionary, one-of-a-kind developments.

Our approach combines this track record with the best people in the industry. Sirona Urban is distinguished by long-standing relationships with the pinnacle of Australian talent in design, town planning and construction.

Our Team

Creative thinking, problem solving and collaboration are our DNA at Sirona Urban. Meet the team that make it all happen.

Matthew McNeilly

FOUNDER & MANAGING DIRECTOR

Matthew brings over 30 years of experience to his role leading Sirona Urban.

Matthew’s vision guides the company’s strategy and direction. As Managing Director, he brings the creative drive to capitalise on real estate opportunities and realise Sirona’s biggest success stories. Matthew also manages the performance of the firm’s real estate business and investments, along with Sirona’s capital partnerships.

Prior to founding Sirona Urban, Matthew spent 15 years in real estate investment banking, and he has been an executive director to the manager and trustee companies of numerous property investment entities. His leadership of Sirona is informed by a background in roles partnering government, banks, not-for-profit entities and corporations.

Matthew holds a Bachelor of Commerce from the University of Western Australia and a Master of Business Administration from London Business School.

Jeff Holloway

DIRECTOR, DEVELOPMENT

Jeff’s career spans over 40 years of delivering developments in Australia. He has overseen the development and construction of more than 60 projects, with a combined area of over 1.25 million sqm.

Jeff’s expertise allows Sirona to deliver on our most ambitious projects. With comprehensive experience across commercial, residential and industrial property, his insight guides each project from initiation through to completion. Jeff’s understanding of major construction projects in the Australian context has earned Sirona a reputation for exceptional development and project management.

Prior to his role at Sirona Urban, Jeff held senior positions with Brookfield Multiplex and Lendlease.

Kate Stevenson

PROJECT DIRECTOR

Responsible for the successful delivery of several shopping centre redevelopments across Perth & Adelaide, Kate’s property development career started as a Development Manager at Vicinity Centres.

Prior to joining Sirona Urban, Kate spent 4 years at Fiveight expanding her knowledge across land development, hotels, hospitality, food & beverage and commercial.

Passionate about cultivating community and using her Degree in Graphic Communication to inform design, Kate ensures every project she oversees has a unique identity and connection to its location. With an inimitable skill set; she can couple creativity with the successful delivery of each project and is fixated on future-proofing developments to meet the needs of the next generation.

Kate holds a Bachelor of Graphic Design from the University of South Australia.

Leon Stojmenov

SENIOR DEVELOPMENT MANAGER

Leon brings over 15 years of corporate finance, property analysis and development experience to Sirona Urban.

Starting his career at KPMG, Leon spent a number of years working across corporate finance and valuations. Leon then spent several years at Vicinity Centres, firstly as a Commercial Manager managing the WA retail property portfolio, before moving into a development role where he was involved in the repositioning and upgrade of a number of major centres.

Leon is currently responsible for the delivery of a number of Sirona’s projects, including Unilodge Perth Central and Village Green Shopping Centre (Waterford Plaza) high street upgrade.

Leon holds a Bachelor of Business, Accounting and Finance from Edith Cowan University, and a Diploma from the Institute of Chartered Accountants.

Hannah Edwards

DEVELOPMENT MANAGER + HEAD OF SUSTAINABILITY

Hannah brings over 10 years of development experience spanning a diverse range of asset types and classes.

Most recently, Hannah spent 4 years at Investa delivering the $1.3bn Foster + Partner’s designed Parkline Place Overstation development, where she was responsible for project feasibility and commercial management.

Her involvement throughout the full development lifecycle, from inception to completion ensures a holistic understanding of key project drivers, user requirements and commercial implications.

Hannah has also previously delivered eight warehouse facilities for Goodman Group and has obtained a Master of Property & Development from UNSW.

Laura Sweeney

DEVELOPMENT MANAGER

With over 10 years experience in development roles Laura previously worked for 5 years with Stockland across retail, residential medium density and retirement living projects.

Most recently, Laura spend 3 years refining her high-end residential skillset with the delivery of Blackburne’s award winning One Subi apartment project.

Laura has a passion for architecture and design and has completed a degree in Property Development and Valuation from Curtin University.

Jonathan Knight

SENIOR ANALYST

Jonathan brings nearly a decade of professional experience to Sirona Urban, having worked in small business management, consulting and private equity funds management.

Jonathan managed some of Perth’s premier hospitality venues before transitioning into policy and management consulting for a small cap startup, which encouraged his interest in research and financial analytics.

Prior to Sirona Urban, Jonathan worked as an analyst for a private equity fund where he developed his financial modelling and data analytics skills, and built experience dealing with foreign investment into Australia.

Jonathan is passionate about research and financial analytics and has a Bachelor of Commerce degree, majoring in Finance from the University of Western Australia.

Bianca Robortaccio

DIRECTOR, MARKETING & COMMUNICATIONS

With over 10 years of experience in brand-building roles within Retail and FMCG, Bianca has had an exciting career across Marketing, Buying, and Merchandise Planning.

Since making the move to Perth, Bianca developed a deep appreciation for the property industry and the opportunities it offers – specifically, creating and supporting community, and brand-led activations.

Passionate about creating vibrant spaces for people to live, shop and enjoy, Bianca has developed marketing strategies and campaigns for hospitality venues and development projects, previously Fiveight, and now at Sirona Urban.

Before transitioning to property, Bianca held roles at MECCA Brands and Carlton & United Breweries, and has a Bachelor of Business from RMIT University.

Tess Nguyen

BUSINESS MANAGER

With a background in human resources and a specialist in executive support, Tess brings over 15 years of experience to her role at Sirona Urban.

As a natural people person, Tess has cultivated her skills in diverse sectors such as hotels, events, VIP gaming and hospitality. Her expertise in administrative support has been built upon a foundation of providing exceptional customer service, most notably during her decade long career at Crown Perth.

Prior to that, it was Tess’ love of travel that took her to Europe where she held Recruitment positions at Farfetch and the London Borough of Hackney.

Tess has completed a Bachelor of Commerce degree, majoring in Human Resource Management from Murdoch University.

Tyler Mackey

STRATEGIC PROPERTY CONSULTANT

Tyler has over 25 years of experience in real estate investment, finance, and portfolio management. Tyler’s expertise is in developing and delivering bespoke investment strategies and driving value add outcomes across a range of real estate asset classes.

Tyler is currently Head of Property at Quercus Group, one of Sirona Urban’s strategic capital partners.

Prior to joining Quercus, Tyler was Director, Asset Management with Sirona Urban and has also previously held senior positions at Grant Samuel and Macquarie Bank.

Tyler holds a Bachelor of Commerce and a Graduate Diploma in Property from Curtin University.

Lee Lawler

DIRECTOR, ASSET MANAGEMENT

Lee is a seasoned property professional with nearly two decades of experience across retail assets and strategic property operations.

From high street and large-format retail to government precincts such as Elizabeth Quay and Yagan Square, Lee has played a key role in shaping the retail property landscape in Perth, most recently as Head of Retail Property Management for WA at CBRE. Lee’s expertise spans a diverse range of retail assets including neighbourhood, sub-regional, and regional centres.

Lee’s career began in London, managing mixed-use assets across the UK and Europe with boutique property agencies. During this time, she worked on high-profile sites such as the O2 Arena in London and a portfolio of FIAT car showrooms across Europe.

Actively engaged in the industry, Lee has contributed to the Property Council of Australia through various committees, including Diversity, Equity & Inclusion (2015–2018) and Retail (2019–2022), and has served as a judge for the PCA WA Property Awards (2022–2024).

Alannah Manuk

DEVELOPMENT MANAGER

Alannah brings over 9 years of experience in planning, project management and design implementation.

In her previous role at Assemble, Alannah was responsible for the design development and delivery of several residential projects across Melbourne, with a focus on providing social and affordable housing.

Alannah is passionate about design that delivers high-quality and sustainable developments that are durable, timeless, and functional. Her previous experience as a Design Manager will ensure projects are efficient and creative.

Alannah holds a Bachelor of Arts, specialising in Urban and Regional planning from Curtin University. Her background in strategic and statutory planning complements her skillset and current role as a Development Manager.

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