January 30, 2025
Projects
Press
By Nadia Budihardjo

Sirona Urban has unveiled its designs for a residential project on Station Street, with the $360 million proposal out for public comment.

Sirona Urban has unveiled its designs for a residential project on Station Street, with the $360 million proposal out for public comment.

The developer lodged the application with the state government’s Significant Development Assessment Unit pathway.

Sirona proposes to build a luxury 128-room hotel and 125 apartments across two buildings of 14 and 16 storeys, on a 3,200 square metre site opposite Cottesloe railway station.

The proposed project also includes rooftop amenities and food and beverage offerings.

Sirona Urban managing director Matthew McNeilly said the project focused on urban regeneration of the area, while taking the heat off Cottesloe beach.

“Our vision is to transform Cottesloe’s town centre into a vibrant, mixed-use precinct where homes, hospitality, and a hotel reshape the quintessential Cottesloe experience in an urban, walkable neighbourhood,” he said.

“You can expect a casual, luxury-lifestyle hotel. Nothing pretentious and everything Cottesloe.

“It’s all about celebrating Cottesloe’s legacy attributes – its walkability, sandy-footed sophistication, and interesting laneways.”

The site on 7-11 Station Street was sold to Station Street Partners for $11 million in 2019.

Australian Securities and Investment Commission documents show Leonie Baldock, granddaughter of mining magnate Peter Wright, as the sole director of Station Street Partners.

Mr McNeilly said the Cottesloe project aligned with other town centre renewals in Subiaco and Bayswater.

He said those renewals took advantage of existing railway access.

“It’s all about encouraging more visitors throughout the precinct, enhancing the town centre’s concept of fine grain connected spaces including walkable links to Napoleon Street, and taking advantage of the train line just across the road to limit the use of cars,” he said.

Sirona Urban submitted its proposal to the SDAU in December 2021.

The SDAU has published the Station Street application for public comment, starting today.

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